We were tasked with the global launch of Tetley's new Ayurvedic Balance teas. The biggest challenge? How to educate consumers about the Ayurveda diet, lifestyle and what makes these teas so special. Our solution? A Ted Talk-esque event called TEA Talks – Tetley Education in Ayurveda – hosted by Yogi Cameron Alborzian, a former model and now health guru to be our brand ambassador and to host the event. We then partnered with other influencers such as Lauren Marshall, a holistic health chef, Cynthia Loyst, Host of The Social and many others to give talks throughout the day. The entire event was live-streamed on Facebook and our influencers posted about the event on their own social channels.
In addition to the event, we posted the talks on Tetley Canada’s Youtube page which collectively got over 400,000 views and created web and social content on the practice of Ayurveda and tips on how to balance your mind, body and spirit. User generated content was created from our influencers asking consumers to post how they find balance and prompting people to take the quiz we created where they could discover and share which dosha they are.