Created a digital campaign aiming to drive people to the Shoppers Drugmart website. Customers were encouraged to submit funny or happy moments they've had while at Shoppers to unlock exclusive deals. These moments would then be designed beautifully on the SDM website encouraging people to share them on Facebook, Twitter, Instagram or Pinterest.
We would also create a weekly episode called "Between the Aisles" that would present a funny or emotional Shoppers moment and feature products. Customers were given Optimum point incentives to share the videos on social media.