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Roots | Photoshoot, In-store, Behind the Scenes Video

Project Details

Client: roots

agency: kbs+

creative director: briony wilson

In time for the launch, we wanted to show how Target could fit into Canadian culture by combining Roots clothes with Target basics in a high-fashion light. We also wanted to create an in-store space rich in Canadian iconography to show how Target was embracing Canada.
From Art Directing the photoshoot, and storyboarding the Behind-the-Scenes video, to envisioning the in-store environment and creating a detailed pre-pro deck, I worked to integrate the two brands in a stylish and Canadian light.