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Fido | 360 Campaign
Project Details

Client: fido

agency: john st

copywriter: kim gillis

Worked on a 360 campaign to unveil Fido's new data plan and low roaming fees by targeting young mobile owners between the ages of 20-30. We created concepts for print, OOH, video, digital, and social that showcased young entrepreneurs and their unique uses for the larger data plan.
Some ideas included: creating a mobile app where Fido users could post pictures and share traveling tips, giving away branded luggage with GPS trackers, engaging influencers to curate the fido Instagram page, interactive bus shelters, and in-store playlists.